Case studies that go beyond the headline GMV. We pull the operating data, run the attribution math, and show you the questions you should be asking about your own business.
Each case study covers the setup, the operating questions, the actual math, and the Monday audit.
80 shows/month, 4 named formats, top 0.1% of Whatnot sellers. But where's the margin actually coming from? A full operator teardown.
$9M+ lifetime on Whatnot, $5,145/stream (highest category avg). 5 luxury-resale-specific format mechanics and a 30% attribution leak costing ~$150K/year.
New case study landing July 2026 — get notified when it drops.
Each teardown covers a different platform and category. What's next?
New case study landing August 2026 — get notified when it drops.