Whatnot Category Benchmarks · May 2026

Vertical benchmarks for every major Whatnot category

7 verticals. Real seller data from our 25-seller leaderboard. Per-stream benchmarks, format mechanics, attribution gaps, and Monday checklists — one page per category.

Sports Cards
$76K/stream
Revenue / stream
$76K median rev/stream across 8 sports-card sellers. See how the top operators run, where the attribution gap hides, and what a Monday checklist looks like.
See Sports Cards benchmarks →
Football Cards
$255K/stream
Revenue / stream
wethehobby does $254K/stream. Category median is $92K. See format mechanics, attribution gaps, and the Monday checklist for football card sellers.
See Football Cards benchmarks →
Basketball Cards
$281K/stream
Revenue / stream
daley_sports runs $281K/stream on 13 shows/month — the highest per-stream efficiency for basketball cards. See how scarcity mechanics drive the number.
See Basketball Cards benchmarks →
Baseball Cards
$44K/stream
Revenue / stream
kksportscards runs $43.8K/stream across 61 shows. See how graded slab anchoring closes the baseball card discount gap and where the attribution leak hides.
See Baseball Cards benchmarks →
Coins & Bullion
$82K/stream
Revenue / stream
traderbea runs $81.9K/stream on 50 shows/month. See price-ladder format mechanics, cross-platform attribution gaps, and the coins & bullion Monday checklist.
See Coins & Bullion benchmarks →
TCG (Trading Card Games)
$50K/stream
Revenue / stream
spacenarwhalz runs $49.7K/stream on 51 shows/month. See how TCG gacha mechanics create invisible attribution gaps and what a Monday checklist looks like.
See TCG (Trading Card Games) benchmarks →
Jewelry & Watches
$38K/stream
Revenue / stream
jaysjewels, freidarothman, and invictastores combined: category median $38K/stream. See authentication mechanics, brand attribution gaps, and the Monday checklist.
See Jewelry & Watches benchmarks →
Luxury Bags & Accessories
$5,145/stream
Revenue / stream
xofashionica (Nica Yusay) runs $5,145/stream — 3–4x top sports card sellers. The attribution gap is also the largest in the leaderboard. See the mechanics and Monday checklist.
See Luxury Bags & Accessories benchmarks →